Why an everyday clothing rental service?
Posted: Tue Jan 21, 2025 4:47 am
Rental of fashion items has existed for expensive items such as dresses and kimonos that are worn only once,
but a rental service for everyday clothing at an affordable price like Mechakari is a new initiative.
According to a survey by the Ministry of Internal Affairs and Communications, the average monthly expense for young women on fashion items such as clothes and shoes was 17,287 yen in 2008, but dropped significantly to 10,718 yen in 2014.
Many young people are more interested in music, the Internet, anime, and manga than in fashion, and it is said that they are moving away from fashion.
That's why Mechakari was conceived as an everyday clothing rental service. The
service sets prices that will pique the interest of young people with low incomes who can't easily buy clothes, and aims to recapture sales lost to other industries such as music.
Teenagers will be the main customers in the future. It is necessary to raise interest in fashion among this generation now.
This is also why Mechakari is provided via an app.
Teenagers have a higher app usage rate than any other age group, and fashion is a familiar item to them.
One ID, same points
Cross Company, the apparel manufacturer that linkedin database distributes earth music & ecology, also has an online shopping site.
This means that earth music & ecology clothes can be purchased in three places: Mechakari, the online shopping site, and the actual store.
Image ㈫ Online shop
To allow users to shop conveniently according to their circumstances, they can log in to Mechakari and the online shopping site with a common ID.
In addition, the points that are earned when making a purchase are shared between Mechakari, the online shopping site, and the physical store, so they can be accumulated and used in the same way no matter where you buy.
By providing a service that takes O2O into consideration, we are creating an opportunity for users who have become interested in the online Mechakari to visit the offline physical store as well.
but a rental service for everyday clothing at an affordable price like Mechakari is a new initiative.
According to a survey by the Ministry of Internal Affairs and Communications, the average monthly expense for young women on fashion items such as clothes and shoes was 17,287 yen in 2008, but dropped significantly to 10,718 yen in 2014.
Many young people are more interested in music, the Internet, anime, and manga than in fashion, and it is said that they are moving away from fashion.
That's why Mechakari was conceived as an everyday clothing rental service. The
service sets prices that will pique the interest of young people with low incomes who can't easily buy clothes, and aims to recapture sales lost to other industries such as music.
Teenagers will be the main customers in the future. It is necessary to raise interest in fashion among this generation now.
This is also why Mechakari is provided via an app.
Teenagers have a higher app usage rate than any other age group, and fashion is a familiar item to them.
One ID, same points
Cross Company, the apparel manufacturer that linkedin database distributes earth music & ecology, also has an online shopping site.
This means that earth music & ecology clothes can be purchased in three places: Mechakari, the online shopping site, and the actual store.
Image ㈫ Online shop
To allow users to shop conveniently according to their circumstances, they can log in to Mechakari and the online shopping site with a common ID.
In addition, the points that are earned when making a purchase are shared between Mechakari, the online shopping site, and the physical store, so they can be accumulated and used in the same way no matter where you buy.
By providing a service that takes O2O into consideration, we are creating an opportunity for users who have become interested in the online Mechakari to visit the offline physical store as well.