In 2023, the company reported that women would represent
Posted: Tue Jan 21, 2025 4:23 am
This demographic is drawn to Nike because of its athletic heritage and association with lifestyle and fashion. In addition to young adults, Nike also targets teens aged 13 to 17 and middle-aged consumers (typically between 35 and 54). Nike recognizes that these age groups make a significant contribution to the total market. With the rise of athleisure as a fashion trend, older target groups are increasingly buying sportswear as casual wear, for example.
This increases Nike's potential market. Gender Nike has made significant efforts to reach both male and paraguay phone number data female consumers, understanding that gender plays an important role in purchasing behavior. Nike has traditionally been associated with male athletes, but has successfully expanded its marketing efforts to engage female consumers in recent years. According to Fortune Business Insights, sales of women’s sportswear have been growing rapidly, representing a significant opportunity for Nike.
40% of its members , indicating growing acceptance and appreciation for women in the sports and active lifestyle categories. Nike has specifically tailored its product offering to women, launching campaigns like #BetterForIt to encourage female empowerment and participation in sports. This diversification has been key to appealing to women, making the brand more recognizable and accessible. Income levels Nike's product assortment allows it to cater to a variety of income levels, but its primary target audience is middle- to upper-middle-income consumers.
This increases Nike's potential market. Gender Nike has made significant efforts to reach both male and paraguay phone number data female consumers, understanding that gender plays an important role in purchasing behavior. Nike has traditionally been associated with male athletes, but has successfully expanded its marketing efforts to engage female consumers in recent years. According to Fortune Business Insights, sales of women’s sportswear have been growing rapidly, representing a significant opportunity for Nike.
40% of its members , indicating growing acceptance and appreciation for women in the sports and active lifestyle categories. Nike has specifically tailored its product offering to women, launching campaigns like #BetterForIt to encourage female empowerment and participation in sports. This diversification has been key to appealing to women, making the brand more recognizable and accessible. Income levels Nike's product assortment allows it to cater to a variety of income levels, but its primary target audience is middle- to upper-middle-income consumers.