We carried out r&d expenditure in france before officially establishing

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Although we established ourselves too quickly in the region, we are now one of the two major players on the market. You could say that we failed fast, learned faster and now have a working branch of cognism in the dach region, well ahead of other competitors. One of cognism’s cmo’s favorite sayings is done is better than perfect,and it’s been embedded in our company culture. The idea is that sometimes, to learn quickly, you need to be exposed to the real world.

We didn't do it perfectly, but it meant we business owner data were there and learning in real time. Expansion in france – the right way we learned lessons from everything we did wrong in the dach region and were able to approach expansion into our next european country, france, with greater confidence. In fact, we managed to launch in france in half the time it took us to get there in the dach region.

Here's how we did it: ourselves on the market. Nicole said: "We only embarked on this path once we had achieved the targets set in terms of opportunities for the low amount of expenditure." we had also acquired a company based in france which accelerated this expansion – similar to dach. We made sure to do the necessary testing to confirm that there was demand for us in the region.