Hyper proximity: the new frontier to be broken in Performance Marketing
Posted: Tue Jan 21, 2025 3:51 am
João Brognoli talks about the importance of agencies offering personalized services that include regionalization strategies
It is undeniable that consumers have changed their consumption patterns in recent years. With the exponential advancement of technology and e-commerce, the search for personalization and closer, more relevant experiences has become increasingly common in marketing strategies. In this scenario, hyper-proximity emerges as a new frontier to be broken in performance marketing.
But what is it? Hyper-proximity is nothing more than a marketing strategy that aims to get closer to the consumer on a deeper and more personal level, offering highly personalized and relevant experiences. This approach requires in-depth knowledge of the target audience's profile and needs, as well as the use of technologies and tools that allow the creation of unique and memorable experiences.
Therefore, adopting hyper-proximity marketing brings paraguay whatsapp data countless benefits to brands, such as creating stronger and more lasting connections with customers. By offering personalized and relevant experiences, it is possible to establish an emotional bond with your consumers, increasing their loyalty and satisfaction.
However, it is important to highlight that hyper-proximity is not limited to the personalization of content and offers. It also involves the regionalization of marketing strategies, that is, the adaptation of campaigns and actions according to the particularities and needs of each region. In a country with continental dimensions, such as Brazil, this can be the major differentiating factor between the success or failure of a campaign.
It is worth remembering that the potential for consumption outside the capitals is immense. According to the survey carried out by IPC Maps, last year, the country's inland regions had a purchasing volume of 54.9%. This figure is higher than that presented, for example, in the entire Southeast Region, which represents 49% of national consumption.
Therefore, regionalization is essential for the success of hyper proximity, since each region has unique characteristics and different needs and desires of the target audience. By considering these particularities, companies can create more relevant and impactful experiences for their customers, increasing the effectiveness of marketing campaigns and actions.
Thus, hyper-proximity is the new frontier to be broken in performance marketing, and regionalization of marketing strategies is a key element for the success of this approach. Companies that are able to understand and meet the individual needs of their customers, adapting their campaigns and actions according to the particularities of each region, have the opportunity to stand out in an increasingly demanding and competitive market, offering unique and memorable experiences to their consumers.
It is undeniable that consumers have changed their consumption patterns in recent years. With the exponential advancement of technology and e-commerce, the search for personalization and closer, more relevant experiences has become increasingly common in marketing strategies. In this scenario, hyper-proximity emerges as a new frontier to be broken in performance marketing.
But what is it? Hyper-proximity is nothing more than a marketing strategy that aims to get closer to the consumer on a deeper and more personal level, offering highly personalized and relevant experiences. This approach requires in-depth knowledge of the target audience's profile and needs, as well as the use of technologies and tools that allow the creation of unique and memorable experiences.
Therefore, adopting hyper-proximity marketing brings paraguay whatsapp data countless benefits to brands, such as creating stronger and more lasting connections with customers. By offering personalized and relevant experiences, it is possible to establish an emotional bond with your consumers, increasing their loyalty and satisfaction.
However, it is important to highlight that hyper-proximity is not limited to the personalization of content and offers. It also involves the regionalization of marketing strategies, that is, the adaptation of campaigns and actions according to the particularities and needs of each region. In a country with continental dimensions, such as Brazil, this can be the major differentiating factor between the success or failure of a campaign.
It is worth remembering that the potential for consumption outside the capitals is immense. According to the survey carried out by IPC Maps, last year, the country's inland regions had a purchasing volume of 54.9%. This figure is higher than that presented, for example, in the entire Southeast Region, which represents 49% of national consumption.
Therefore, regionalization is essential for the success of hyper proximity, since each region has unique characteristics and different needs and desires of the target audience. By considering these particularities, companies can create more relevant and impactful experiences for their customers, increasing the effectiveness of marketing campaigns and actions.
Thus, hyper-proximity is the new frontier to be broken in performance marketing, and regionalization of marketing strategies is a key element for the success of this approach. Companies that are able to understand and meet the individual needs of their customers, adapting their campaigns and actions according to the particularities of each region, have the opportunity to stand out in an increasingly demanding and competitive market, offering unique and memorable experiences to their consumers.