The main objective of most companies is to sell more and have a greater presence in their market. However, they are unaware of the digital marketing actions that will help them achieve this.
Here we share with you some key points that you should include in your action plan as a starting point, to optimize your strategies and make your efforts profitable:
· An optimized website
Even though most companies have changed their website less than 3 years ago, it is not serving them (or at least not as well as it should and could) to attract customers. This is because most corporate websites are not optimized .
The website is your cover letter, but it is also the perfect place to distribute your content and attract potential customers . Therefore, optimizing your website with keywords and turning it into a conversion tool should be the first thing you include in your marketing action plan.
· Content Marketing and Inbound Marketing
Your marketing and sales strategies should be focused on providing value canada cell phone number to your audience through your content and solving their problems. Content marketing is focused on attracting your potential customers and then selling.
One of the paths that best optimizes efforts is Inbound Marketing . This methodology allows monitoring all communication actions to improve their effectiveness, and involves rethinking the way of relating to customers, with content as the key tool to motivate conversion.
Related reading: What content does the sales team need to sell more?
· A useful and well-kept blog
The blog is the most important channel in your content marketing strategy, as it allows you to generate added value for your potential customers and offer them alternatives to their problems. This will help you improve your brand image, gain notoriety in your sector and attract users who may end up becoming your buyers.
To do this, you need to optimize it , just like with your website . For your blog to work, you need to plan and schedule the topics you are going to cover and which keywords will appear in each post.
· Well-qualified leads
But all these efforts would be useless if we did not direct them to the right audience . To do this, we must clearly define our leads .
A lead defines a potential client, that is, a user who has shown special interest in our products or services and shares their contact information with us to receive future communications.