What is competitive market research?

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marketing conducting a competitive analysis
Updated: 10/04/24

Published: 06/19/17

Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis.

Download Now: 10 Competitive Analysis Templates
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A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities.

In this article, I’ll break down the steps I follow to morocco whatsapp number database conduct competitor analysis and identify ways to one-up top brands in the market.

Table of Contents

What is competitive analysis?
Why do a competitor analysis?
Competitive Analysis in Marketing
How to Conduct Competitive Analysis in 5 Quick Steps
How to Do a Competitive Analysis (the Extended Cut)
Competitive Analysis Templates
Competitive Product Analysis
Competitive Analysis Example
Competitive Analysis: FAQs

What is competitive analysis?
Competitive analysis is the process of comparing your competitors against your brand to understand their core differentiators, strengths, and weaknesses. It’s an in-depth breakdown of each competitor’s market position, sales & marketing tactics, growth strategy, and other business-critical aspects to see what they’re doing right and find opportunities for your business.