Infobox: Useful resources for finding funding
Government programs to support business: Russian SME website .
Crowdfunding platforms: Kickstarter, Boomstarter.
Banking products for small businesses: special loans and leasing.
Tip: Use multiple funding sources to reduce financial risks.
Starting a business
Step 6: Build a Strong Brand
Your brand is more than just your logo and name, it's also how customers perceive your business.
How to build a brand:
Come up with a memorable name and develop a corporate identity.
Establish clear company values and mission.
Build a social media presence and connect with your customers.
Example: Create a brand book that includes list of uganda whatsapp phone numbers your mission, vision, key messages, fonts, colors, and logo.
Quote: "A successful brand is one that inspires trust and loyalty."
Infobox: What does corporate identity include?
Logo.
Corporate colors.
Fonts and branding templates.
Unique slogan.
Starting a business
Step 7: Develop a Marketing Strategy
To attract customers, it is important to think through marketing. The main promotion channels are:
Social media. Instagram, Facebook, TikTok — use platforms that are popular with your audience.
Contextual advertising. Google Ads and Yandex.Direct will help you get traffic quickly.
Content Marketing: Having a blog or YouTube channel will increase your visibility.
Grants and government support programs
-
- Posts: 174
- Joined: Mon Dec 23, 2024 3:26 am