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Use emojis to complement your content strategy

Posted: Sun Dec 22, 2024 4:49 am
by Abdur11
Emoticons or emojis: those funny little faces that are often clearer than words themselves and that help tell a story with just one emoji.

Hello to all of our friends at Rock Content, today we are here to talk about a very fun topic that is present in our daily lives on digital devices. We always try to convey our feelings or activities through these media to share them with all of our friends and contacts. What better way to do this than through emoticons or emojis : those funny little faces that are often clearer than words themselves and that help tell a story with just one emoji.

Emojis appeared in the digital world with the implementation philippines whatsapp number of new formats proposed by Facebook and WhatsApp, and the latter took over the theme, allowing the creation of many more: not only emoticons as we like to know them, but now there are an infinite number of possibilities. You can practically tell whatever you did, do or will do without having to write a lot or use long voice notes.

We all use them, but do we really know how to implement them in a content strategy?

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How to use emojis in marketing and why use them?
Let’s start by saying that it’s more fun to read short content with emojis that support the story or, better yet, help build it. It has been shown that using them in a tweet can increase the interaction of the tweet by 25% compared to those without any, and on Facebook there has been a 57% increase in the increase of likes, in addition to improving other aspects of interaction, such as “shares” and “comments” . Here is the first reason to do it.

Brands already know this, so it is not surprising to see many advertising campaigns that rely on this type of strategy to impact their audiences and increase their numbers on different digital platforms, but like any new digital development, knowledge is needed to help use them correctly.