The importance of creating your company page on Linkedin

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Work with a company page: “ A company page on Linkedin should be a living entity, with interesting and current communication aligned with the voice and tone of the brand. This should take advantage of the opportunities that occur every day to provide relevant content based on current trends, which will give your brand an added touch of expertise. ”

Create quality content: “ Understand the vp r d email lists brand’s voice, tone and personality, which should match your target market. Whether it’s corporate culture efforts, goodwill or equality initiatives, you need to be consistent with what the brand says and what it doesn’t .”

A content marketing strategy aggregates valuable information and informs the consumer about news and opportunities in their industry . This is precisely what B2B clients are looking for.

Content marketing supports SEO efforts , which means anticipating what your audience is searching for to help them discover your website or content so you can convert them into customers. So try to focus your content on buyers’ needs, not just your product or brand .


“ Sometimes brands invest too much time in creating content on Linkedin , but usually get 3 or 4 likes. This leads to asking a series of questions such as: am I coordinating efforts with the entire organization? Am I talking about something relevant? Am I saying something additional or valuable? ” Consider this to apply it to your content strategy.