Work and strengthen your brand
Posted: Mon Jan 20, 2025 9:54 am
Building your brand's image and credibility is a fundamental step in Social Selling ; as we mentioned before, the first impression users get of your brand is on social media. Below we share some aspects that you can implement to achieve this.
Share success stories
People turn to social media to learn about other users' experiences and opinions regarding certain products or services. Because of this, sharing testimonials is a way to prove that what your vp purchasing officer email lists brand promises is true and to generate an example of successful Social Selling , since Internet users trust recommendations from colleagues and strangers much more than what a company can say about itself.
If someone shares how your products or services helped them solve a problem, chances are other people will turn to you to meet their needs.
Take advantage and use a blog
The level of trust that a user has in a company also depends on the degree of expertise that it displays. For this reason, we recommend that you make the most of your business blog, since through it you can share a wide variety of content that will capture the attention of your potential clients.
Remember the importance of creating posts with topics of interest; titles that engage the user; a body that develops the topic in an interesting, dynamic and clear way; as well as a conclusion that includes some valuable contribution. In addition to this, use an SEO strategy that helps you position your content organically through keywords and that is relevant to search engines.
Be consistent
Consistency is a key factor that will reflect your level of commitment to your potential customers. Sharing valuable content with them on a regular basis will keep their interest in your brand active, and interaction will not be lost. It is vital to maintain a thread of communication to strengthen it little by little. If you do not feed it, progress can be lost and it will be more difficult to recover it. Remember that Social Selling is the new tool to sell more and you must be consistent to achieve it.
Share success stories
People turn to social media to learn about other users' experiences and opinions regarding certain products or services. Because of this, sharing testimonials is a way to prove that what your vp purchasing officer email lists brand promises is true and to generate an example of successful Social Selling , since Internet users trust recommendations from colleagues and strangers much more than what a company can say about itself.
If someone shares how your products or services helped them solve a problem, chances are other people will turn to you to meet their needs.
Take advantage and use a blog
The level of trust that a user has in a company also depends on the degree of expertise that it displays. For this reason, we recommend that you make the most of your business blog, since through it you can share a wide variety of content that will capture the attention of your potential clients.
Remember the importance of creating posts with topics of interest; titles that engage the user; a body that develops the topic in an interesting, dynamic and clear way; as well as a conclusion that includes some valuable contribution. In addition to this, use an SEO strategy that helps you position your content organically through keywords and that is relevant to search engines.
Be consistent
Consistency is a key factor that will reflect your level of commitment to your potential customers. Sharing valuable content with them on a regular basis will keep their interest in your brand active, and interaction will not be lost. It is vital to maintain a thread of communication to strengthen it little by little. If you do not feed it, progress can be lost and it will be more difficult to recover it. Remember that Social Selling is the new tool to sell more and you must be consistent to achieve it.