which can increase your production budget, but are one of the most important tools in your arsenal if you want to grow quickly while also creating meaningful connections with your audience.
Invest in email marketing
We’ve looked at why content is essential for your eCommerce business to grow, but now we need to find a way to distribute this content to potential customers. Email marketing is a great channel, and the best part is that you only need email marketing software to power your email campaigns.
Dedicated email marketing software can help you optimize cmo email lists campaigns, capture leads through landing pages and signup forms , and create a high-converting email marketing funnel.
Using custom responsive templates , you can create an email design that combines your best-performing content, your social media channels, and other valuable tips and news you want to share with your audience. It’s that easy – literally.
Pro Tip : A great strategy for eCommerce brands is to set up email automation for specific actions of their customers. In addition to newsletters that you can send to your customers, you can set up cart abandonment emails or other behavior-triggering emails to focus more on generating additional revenue for your business.
Experiment with advertising
Organic traffic can get you far, but advertising can get you there quickly. The only caveat is that you need a lot of budgets if you want to prioritize this channel. Trial and error is a must when it comes to advertising, and you need to be prepared to spend a lot of resources on content and ads.
However, many e-commerce brands thrive on ads, so you may soon be one of them. You first need to understand where your audience is and what is the best type of content to capture their attention. This could be a visually pleasing image, a product demo video, or an infographic that showcases the benefits of your product or service.
Most brands prefer Instagram and Facebook because of the targeting algorithm, while TikTok is becoming more popular recently due to lower ad costs. Google is another advertising beast where you can place your ads as a “search result,” as a display ad, or even as a pre-roll video on YouTube.
With paid advertising , the possibilities are endless and you should experiment if you want to see faster growth for your eCommerce business.
Invest in outreach and link building
As we mentioned, building a strong relationship with your audience is crucial to growing your business. A high-authority website is a must in this situation, and to create one, you need to build links that drive traffic to your content.