The backend of LINE's official account
Posted: Mon Jan 20, 2025 9:30 am
Time to join friends > Gender > Age > Operating system (operating system of friend’s phone) > Region > Audience building > UserUID > Clickimpression remarketing > One-on-one chat tag audience > Join the pipeline audience> Website traffic audience> 02fa137584564f25460e2103dcddef1f.png Friend attribute filtering has built-in 5 attribute categories as filtering conditions for sending recipients, including "friend period, gender, age, region, operating system". You can quickly select the appropriate recipient based on the push content. 46242762a364b78243112a2a3fd6d36f.jpg ＊In group messages, you can filter the attributes of the friends you want to send messages to. Attribute 1: Time to join friends Through this function, different messages can be given to friends based on the length of time they have established a relationship with the brand account.
For example: giving "coupons" to friends who have joined the official account for more than three months to attract repurchase; and "anniversary" messages for friends who have been with the official account algeria phone number data for more than one year. "Lottery" activities enhance interaction, etc. bbb7fb40045690aa8aec4ea28e58b47e.png a33065c10e67800d626a9ba260069d90.png Attribute 2: Gender For merchants who sell a variety of products, gender-specific targeted promotion is the simplest and fastest way to improve message effectiveness and reduce blockade. For example, a certain clothing store used to send messages to all their friends regardless of whether they were launching new styles or doing promotions. However, just like physical stores, they also divided floors for men and women.
Later, they only used "gender attributes" to separate women's and men's styles. Information about men's clothing is sent to male customers and female customers respectively, and the store's overall blocking rate is reduced by as much as 30%! 88903e8b87cd1a180c2a762cd64395b9.png Attribute three: age Taking five years as a unit, we can choose to send messages to friends of a specific age group. If the age attribute and gender attribute are used together, it can also make the push message more accurate! f4621cce7f168ff0f0be93209d8e7c97.png Attribute 4: Operating system (operating system of friend’s phone) If you are a 3C store or game brand, you can use this attribute to give different information to friends with different mobile phone operating systems.
For example: giving "coupons" to friends who have joined the official account for more than three months to attract repurchase; and "anniversary" messages for friends who have been with the official account algeria phone number data for more than one year. "Lottery" activities enhance interaction, etc. bbb7fb40045690aa8aec4ea28e58b47e.png a33065c10e67800d626a9ba260069d90.png Attribute 2: Gender For merchants who sell a variety of products, gender-specific targeted promotion is the simplest and fastest way to improve message effectiveness and reduce blockade. For example, a certain clothing store used to send messages to all their friends regardless of whether they were launching new styles or doing promotions. However, just like physical stores, they also divided floors for men and women.
Later, they only used "gender attributes" to separate women's and men's styles. Information about men's clothing is sent to male customers and female customers respectively, and the store's overall blocking rate is reduced by as much as 30%! 88903e8b87cd1a180c2a762cd64395b9.png Attribute three: age Taking five years as a unit, we can choose to send messages to friends of a specific age group. If the age attribute and gender attribute are used together, it can also make the push message more accurate! f4621cce7f168ff0f0be93209d8e7c97.png Attribute 4: Operating system (operating system of friend’s phone) If you are a 3C store or game brand, you can use this attribute to give different information to friends with different mobile phone operating systems.