After all, how does Google's algorithm work?
Posted: Mon Jan 20, 2025 9:17 am
If there's one thing you need to pay attention to when working on your company's digital marketing, it's SEO. Search Engine Optimization is what will make your website and blog rank in searches and increase the chance of attracting visitors. To achieve this goal, you need to understand Google 's algorithm .
It is responsible for analyzing and classifying pages to present the most relevant search results. That is why Google crawlers are so important. On the other hand, understanding them is more complex than it seems. Not all variables are presented and, often, it seems like the work is done "in the dark".
Have you ever had this feeling? So, how about putting it aside and learning more about the algorithm? Just read this content.
Google's algorithm
Algorithms are sequences of executable actions that loan officer email list seek a solution to a problem. In the case of Google, the objective is to read the content of web pages, index them, check which are the most relevant and present them on the search engine results page (SERP) .
To carry out this process, there is a crawler , that is, a software that saves the web pages in its database, except those that block access or are in disagreement with the internal command. This is the job of Googlebot.
What it does is crawl all the content on the internet and add it one by one to Google's index. From there, it analyzes different variables, such as title, URL and text. The result is a classification of the available information.
The goal is to bring relevant, useful and quality content to the user. Therefore, Google's crawler is constantly updated to become more demanding and complex.
The main factors used to define the relevance of research
The organization of content created by Google's algorithm works like a kind of virtual library. When searching for a keyword , the idea is to offer an instant match.
This is where SEO comes in . When your content is well-crafted, your website will rank well and appear at the top of the SERP results.
This is important because it attracts more visitors to your website or blog. To give you an idea, a Hubspot survey indicates that 75% of users only access the results on the first page. Anything beyond that is rarely accessed — with each page you go through, the results drop.
How can you make Google's algorithm work in your favor? It is important to understand that, regardless of the update, there are three factors that affect the relevance analysis.
It is responsible for analyzing and classifying pages to present the most relevant search results. That is why Google crawlers are so important. On the other hand, understanding them is more complex than it seems. Not all variables are presented and, often, it seems like the work is done "in the dark".
Have you ever had this feeling? So, how about putting it aside and learning more about the algorithm? Just read this content.
Google's algorithm
Algorithms are sequences of executable actions that loan officer email list seek a solution to a problem. In the case of Google, the objective is to read the content of web pages, index them, check which are the most relevant and present them on the search engine results page (SERP) .
To carry out this process, there is a crawler , that is, a software that saves the web pages in its database, except those that block access or are in disagreement with the internal command. This is the job of Googlebot.
What it does is crawl all the content on the internet and add it one by one to Google's index. From there, it analyzes different variables, such as title, URL and text. The result is a classification of the available information.
The goal is to bring relevant, useful and quality content to the user. Therefore, Google's crawler is constantly updated to become more demanding and complex.
The main factors used to define the relevance of research
The organization of content created by Google's algorithm works like a kind of virtual library. When searching for a keyword , the idea is to offer an instant match.
This is where SEO comes in . When your content is well-crafted, your website will rank well and appear at the top of the SERP results.
This is important because it attracts more visitors to your website or blog. To give you an idea, a Hubspot survey indicates that 75% of users only access the results on the first page. Anything beyond that is rarely accessed — with each page you go through, the results drop.
How can you make Google's algorithm work in your favor? It is important to understand that, regardless of the update, there are three factors that affect the relevance analysis.