Integrate with your marketing tracking.

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While common accounting software like QuickBooks can meet your needs, a dedicated events tool like Planning Pod, EventPro, or Cvent can manage budgeting in addition to registrations, project management, and other event functions.

Since event marketing is part of your overall marketing strategy, there’s a good argument for wrapping the spend tracking and ROI into your larger marketing tracking.

For instance, if you use HubSpot to manage your marketing campaigns, you can manage a campaign budget in Marketing Hub to promote your event. The tool will track your budget total, spend total, and remaining budget in real-time — and how many conversions resulted from the campaign.


7. Track and measure ROI.
Event ROI can be really tricky to measure. Registration guatemala whatsapp number database numbers, attendee satisfaction surveys, session/booth engagement, and social media mentions are all good metrics to gauge success.

But here’s what’s even more valuable than reporting event registration numbers or budget totals — tracking the effectiveness of events on your KPIs, like leads and sales.

If your goal is marketing your brand and driving growth, you have to look deeper. When you track ROI, the results can be powerful. Zuddl survey participants reported that 44% see a 1-2X ROI, while 56% experience greater than 3X ROI.

event marketing budget ROI