How to Develop Your Event Marketing Strategies

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Now that you know your options for event marketing, here are some steps to lay the foundation for your event marketing plans and strategies.

Note: From planning to follow-up, our comprehensive event planning checklist covers everything you need to know to plan, promote, and seamlessly execute any marketing event. Get your free checklist here.

1. Define your event goals.
Before starting any strategy, you need to know what you’re trying to achieve. So, first and foremost, ask yourself, “What are my goals with event marketing?”

Perhaps you’re trying to generate more qualified leads like denmark whatsapp number database one of my former employers, or you want to build brand awareness. Whatever your mission, sit down with your stakeholders and frame them in the SMART methodology.


SMART stands for specific, measurable, attainable, relevant, and timely — and the format helps keep your goals clear and actionable. It also gives you something specific to gauge whether your event succeeded.

An example of a SMART event marketing goal could be “Grow our prospective leads list for our new product by 100 names by the end of the event.”