Findings from Treasure Data’s study
Posted: Mon Jan 20, 2025 5:16 am
Your company's solutions can be present on multiple channels where your customer is located, in addition to allowing Google to optimize your campaigns based on data and generate insights to increase your company's results this holiday season.
If you want to know more about this feature and all of Google's recommendations for these holidays, you can visit the Google Ads help center .
Is your marketing department getting the data it needs?
In this article, we'll look at the findings of a recent study by Treasure Data croatia phone number list and try to answer why data optimization is so important (as well as why too much data can be harmful, too) and how to start collecting the best kind of data today.
A study by Treasure Data found that the majority of marketers (84%) believe data is essential to their work . However, data inefficiency is preventing them from reaching their full potential.
In the last six months, marketers have spent around 31% of their budgets on poor data optimisation. This lack of organisation has cost them £1.6m.
Three-quarters of UK marketers admit their team has data inefficiencies that impact their marketing strategies. And more than half believe they need more confidence to make better use of customer data.
Many marketers feel insecure about their data skills, especially as they face increased pressure to produce results that justify investment. In a survey of 500 marketers, 72% said the current economy has made them more responsible for delivering ROI.
According to the aforementioned study, 65% of marketing managers have already had to make budget cuts and an equal number expect more to come in the future.
The data paradox
The report says data is vital to the success of a marketing strategy, but having too much information can also be detrimental. The biggest concern? There is so much data that marketers need help understanding what each of them means. 66% of respondents say they have difficulty making sense of all the information.
If you want to know more about this feature and all of Google's recommendations for these holidays, you can visit the Google Ads help center .
Is your marketing department getting the data it needs?
In this article, we'll look at the findings of a recent study by Treasure Data croatia phone number list and try to answer why data optimization is so important (as well as why too much data can be harmful, too) and how to start collecting the best kind of data today.
A study by Treasure Data found that the majority of marketers (84%) believe data is essential to their work . However, data inefficiency is preventing them from reaching their full potential.
In the last six months, marketers have spent around 31% of their budgets on poor data optimisation. This lack of organisation has cost them £1.6m.
Three-quarters of UK marketers admit their team has data inefficiencies that impact their marketing strategies. And more than half believe they need more confidence to make better use of customer data.
Many marketers feel insecure about their data skills, especially as they face increased pressure to produce results that justify investment. In a survey of 500 marketers, 72% said the current economy has made them more responsible for delivering ROI.
According to the aforementioned study, 65% of marketing managers have already had to make budget cuts and an equal number expect more to come in the future.
The data paradox
The report says data is vital to the success of a marketing strategy, but having too much information can also be detrimental. The biggest concern? There is so much data that marketers need help understanding what each of them means. 66% of respondents say they have difficulty making sense of all the information.