Don't show low numbers in social icons
Posted: Mon Jan 20, 2025 5:05 am
In the Vienna Beef online catalog, the most popular products are shared by about 1 in 1,000 visitors. And these promotions are almost all on Facebook.
Even a great product is shared by 1 in 1000 visitors Knowing this, we designed the share buttons to be visually less noticeable than the add to cart button. Because the goal is sales, not promotions.
We found that the information exchange between 1 and 1000 visitors (that's 0.001%).
So set very low expectations for product page promotions and be very careful not to distract visitors from the buy button.
4. Don't show low numbers .
Social proof goes both ways. If the numbers are nepal whatsapp number data big, it's positive. If they're small, it's negative, so what happens when content looks unpopular? Sad.
Don't be discouraged... but keep an eye on your widgets.
Choose your widgets carefully. If shares are low on some networks, you can show only one aggregate number for all social networks. This is what many people do. Or just use widgets without numbers.
Simpler widgets have another advantage: They load faster.
5. Beware of heavy Javascript .
Social icons are virtually weightless. But social media widgets (share, subscribe, etc.) are built using Javascript. And to load, they have to talk to servers at Facebook, Twitter, LinkedIn, or Pinterest.
These extra requests can add half a second or more to page load time, especially for fancy widgets.
There are a few ways to avoid the code bloat that social widgets create: Use simple widgets... avoid those with counters (shares, fans, subscribers).
Even a great product is shared by 1 in 1000 visitors Knowing this, we designed the share buttons to be visually less noticeable than the add to cart button. Because the goal is sales, not promotions.
We found that the information exchange between 1 and 1000 visitors (that's 0.001%).
So set very low expectations for product page promotions and be very careful not to distract visitors from the buy button.
4. Don't show low numbers .
Social proof goes both ways. If the numbers are nepal whatsapp number data big, it's positive. If they're small, it's negative, so what happens when content looks unpopular? Sad.
Don't be discouraged... but keep an eye on your widgets.
Choose your widgets carefully. If shares are low on some networks, you can show only one aggregate number for all social networks. This is what many people do. Or just use widgets without numbers.
Simpler widgets have another advantage: They load faster.
5. Beware of heavy Javascript .
Social icons are virtually weightless. But social media widgets (share, subscribe, etc.) are built using Javascript. And to load, they have to talk to servers at Facebook, Twitter, LinkedIn, or Pinterest.
These extra requests can add half a second or more to page load time, especially for fancy widgets.
There are a few ways to avoid the code bloat that social widgets create: Use simple widgets... avoid those with counters (shares, fans, subscribers).