You can follow some techniques
Posted: Mon Jan 20, 2025 5:03 am
There are some techniques that can be followed to facilitate the structuring of a copy. And we will talk about two of them: PASTOR and AIDA.
In the structure called PASTOR, your copy must follow 6 essential steps, which are:
Problem: highlight what the persona’s pain is;
Amplify: demonstrate what can direct moving leads email list happen if the problem is not resolved;
Solution: present your product/service as the best choice to solve the problem;
Transformation: indicate how your product/service will make a difference in the consumer's life;
Offer: the time has come to make the sale, present the values and conditions;
Answer: Explain to the public what they need to do to achieve their goal, with the help of your product/service.
The AIDA model is one of the best known and most widespread, especially among those who do not have advanced knowledge of copywriting techniques. Its structure is as follows:
Attention: use eye-catching elements in your copy to attract the reader's attention. Here, you can use both textual and visual elements (images and videos, for example);
Interest: spark the reader’s interest by using relevant and interesting topics for their pain. A good tip at this stage is to arouse curiosity or use elements that touch your audience’s emotions;
Desire: Inspire your reader with the benefits of what you present to spark desire;
Action: here you will encourage your audience to take an action. Try to be objective and focus on solving the problem based on the action taken.
Applying Copywriting in practice
Now that you know the function of Copywriting, how it works and some writing techniques, it's time to use it to increase your sales !
Following some basic steps can help you create good sales copy. Check it out!
Write like you speak
You can see that personalized communication is essential to convey a message that impacts your reader, right?
So, there's nothing better than developing a writing style similar to it, writing in the same way you speak — but, of course, always using common sense.
This creates an incredible effect, as it increases intimacy with the audience , breaking the formality of being someone “superior”, in addition to offering more dynamic and fluid content!
We can cite the example of the film Deadpool , in which the main character uses the “breaking the fourth wall” resource to talk to the viewer, during the action scenes that represent the climax of the story.
In the structure called PASTOR, your copy must follow 6 essential steps, which are:
Problem: highlight what the persona’s pain is;
Amplify: demonstrate what can direct moving leads email list happen if the problem is not resolved;
Solution: present your product/service as the best choice to solve the problem;
Transformation: indicate how your product/service will make a difference in the consumer's life;
Offer: the time has come to make the sale, present the values and conditions;
Answer: Explain to the public what they need to do to achieve their goal, with the help of your product/service.
The AIDA model is one of the best known and most widespread, especially among those who do not have advanced knowledge of copywriting techniques. Its structure is as follows:
Attention: use eye-catching elements in your copy to attract the reader's attention. Here, you can use both textual and visual elements (images and videos, for example);
Interest: spark the reader’s interest by using relevant and interesting topics for their pain. A good tip at this stage is to arouse curiosity or use elements that touch your audience’s emotions;
Desire: Inspire your reader with the benefits of what you present to spark desire;
Action: here you will encourage your audience to take an action. Try to be objective and focus on solving the problem based on the action taken.
Applying Copywriting in practice
Now that you know the function of Copywriting, how it works and some writing techniques, it's time to use it to increase your sales !
Following some basic steps can help you create good sales copy. Check it out!
Write like you speak
You can see that personalized communication is essential to convey a message that impacts your reader, right?
So, there's nothing better than developing a writing style similar to it, writing in the same way you speak — but, of course, always using common sense.
This creates an incredible effect, as it increases intimacy with the audience , breaking the formality of being someone “superior”, in addition to offering more dynamic and fluid content!
We can cite the example of the film Deadpool , in which the main character uses the “breaking the fourth wall” resource to talk to the viewer, during the action scenes that represent the climax of the story.