The king is dead, hail to the king!
Posted: Sun Dec 22, 2024 4:24 am
Advertising platforms will have to clearly (sometimes multiple times) ask for consent to track geographic locations collected via IP addresses.
There is a greater chance of limited options when it comes to reaching audiences through geotargeting.
The number of people that can be reached through geotargeting will most likely be lower than before. Fewer people will actually give permission for their geographic location to be tracked and/or stored.
Advertising platforms will have to look for new constructions to facilitate geotargeting without processing personal data.
You could say that marketers are now also in a certain 'radius', with the new GDPR policy in the middle. And just like with geotargeting, it is also important in this metaphor that everyone within the radius keeps moving.
Pay close attention to the implications of GDPR for your geotargeting campaign numbers and adjust your campaigns if necessary. Be creative and look for alternative forms of geotargeting, such as targeting based on WiFi networks or consumer databases.
Domain authority is an indicator that shows the chance of a website getting a good ranking on the Google search results page. In line with a specific search query. So you could say that the higher the DA of your website, the greater the chance that your website will get a good ranking in Google. How does this work?
The DA metric was developed by Moz, a very well-known name in the SEO landscape. Moz was one of the first when SEO became an important part of the online marketing strategy. As online marketers, we are much better able to estimate the value of a domain thanks to metrics such as DA. The value in the 'eyes' of Google, that is. All in all, it can be very beneficial to increase the domain authority (DA) of your website.
How do you do that? Among other things, by writing good content for your site and ensuring that the technology is in order. But also by requesting and building backlinks (link building) to your website indonesia mobile number list from relevant domains that in turn have a high DA. It is therefore useful to run a URL of a domain on which you want to build a link through the Open Site Explorer of Moz. With the help of the Open Site Explorer you could quickly see how high the DA of a certain domain is.
Even SEO specialists could easily use Moz’s Open Site Explorer to calculate a domain’s DA. All you had to do was create a professional Moz account and paste the URL of the site you wanted to know the DA of into Open Site Explorer. But that’s a thing of the past.
The widely used Open Site Explorer is no longer updated to the latest indexing. You can still use the Open Site Explorer at the moment, but it is important to remember that a DA of a certain domain can go up and down. Therefore, it is no longer advisable to check the value of a domain with the old Open Site Explorer. The values that are shown are no longer current and reliable.
But don't worry! Moz's new Link Explorer gives an accurate result of certain metrics of a domain. The Link Explorer is still in beta at the moment, but it has already proven itself in our eyes as a very useful and clear SEO tool.
There is a greater chance of limited options when it comes to reaching audiences through geotargeting.
The number of people that can be reached through geotargeting will most likely be lower than before. Fewer people will actually give permission for their geographic location to be tracked and/or stored.
Advertising platforms will have to look for new constructions to facilitate geotargeting without processing personal data.
You could say that marketers are now also in a certain 'radius', with the new GDPR policy in the middle. And just like with geotargeting, it is also important in this metaphor that everyone within the radius keeps moving.
Pay close attention to the implications of GDPR for your geotargeting campaign numbers and adjust your campaigns if necessary. Be creative and look for alternative forms of geotargeting, such as targeting based on WiFi networks or consumer databases.
Domain authority is an indicator that shows the chance of a website getting a good ranking on the Google search results page. In line with a specific search query. So you could say that the higher the DA of your website, the greater the chance that your website will get a good ranking in Google. How does this work?
The DA metric was developed by Moz, a very well-known name in the SEO landscape. Moz was one of the first when SEO became an important part of the online marketing strategy. As online marketers, we are much better able to estimate the value of a domain thanks to metrics such as DA. The value in the 'eyes' of Google, that is. All in all, it can be very beneficial to increase the domain authority (DA) of your website.
How do you do that? Among other things, by writing good content for your site and ensuring that the technology is in order. But also by requesting and building backlinks (link building) to your website indonesia mobile number list from relevant domains that in turn have a high DA. It is therefore useful to run a URL of a domain on which you want to build a link through the Open Site Explorer of Moz. With the help of the Open Site Explorer you could quickly see how high the DA of a certain domain is.
Even SEO specialists could easily use Moz’s Open Site Explorer to calculate a domain’s DA. All you had to do was create a professional Moz account and paste the URL of the site you wanted to know the DA of into Open Site Explorer. But that’s a thing of the past.
The widely used Open Site Explorer is no longer updated to the latest indexing. You can still use the Open Site Explorer at the moment, but it is important to remember that a DA of a certain domain can go up and down. Therefore, it is no longer advisable to check the value of a domain with the old Open Site Explorer. The values that are shown are no longer current and reliable.
But don't worry! Moz's new Link Explorer gives an accurate result of certain metrics of a domain. The Link Explorer is still in beta at the moment, but it has already proven itself in our eyes as a very useful and clear SEO tool.