Offer Something of Value
Posted: Mon Jan 20, 2025 4:12 am
Are you offering the same discounts in your email that you offer on your website? If so, this is the perfect opportunity to change your game and offer unique deals to email subscribers, just for being on your email list! It creates a greater incentive for your readers to stay on your list and to share your newsletters with their friends.
One great example is The Soup Company. They offer the chance to win a free soup with every email – which shares the soup menu for that day at the restaurant nearest you. (Very convenient!)
#6 – Keep it Concise
Remember that less is truly more. Consider your own email habits – Do you read every word? Probably not! Focus on the key points and content that your readers want. A good rule of thumb is not to share more than bahrain whatsapp number database you can fit on one page in an office document. (Keep in mind that also includes pictures and some white space to make it easier to read.)
As visual creatures, people love images. Enhance your email with quality photos (clear, well-cropped) and colorful buttons. Let the readers’ eyes do the rest! A well-balanced email is about 80 percent text and 20 percent pictures.
#7 – Make it Sharable
Great offers are worth sharing with friends. Make it super easy for your readers to share their emails by adding a “Forward to a Friend” link to your email and social media sharing buttons. so they can share your content with their social networks. Getting your message in front of new people has never been easier.
#8 – Test it!
All it takes is one typo or a broken link to mess up a great newsletter. Don’t let it happen to you. Test your email before you send it. Test it on at least two or three email accounts and see how it looks. Have at least one co-worker proofread it for you, and make sure all your links work and go to the right place. For more tips on testing, check out “Email Testing 1, 2,3 – How to Get an A+.”
While it can be tempting to share a lot of information with email subscribers, keep in mind that your email is one of many in the inbox and your readers appreciate brevity as much as they appreciate a good deal! If you can offer both, you’re well on your way to newsletter success!
What tips would you add to this list? Share away in the comments.
One great example is The Soup Company. They offer the chance to win a free soup with every email – which shares the soup menu for that day at the restaurant nearest you. (Very convenient!)
#6 – Keep it Concise
Remember that less is truly more. Consider your own email habits – Do you read every word? Probably not! Focus on the key points and content that your readers want. A good rule of thumb is not to share more than bahrain whatsapp number database you can fit on one page in an office document. (Keep in mind that also includes pictures and some white space to make it easier to read.)
As visual creatures, people love images. Enhance your email with quality photos (clear, well-cropped) and colorful buttons. Let the readers’ eyes do the rest! A well-balanced email is about 80 percent text and 20 percent pictures.
#7 – Make it Sharable
Great offers are worth sharing with friends. Make it super easy for your readers to share their emails by adding a “Forward to a Friend” link to your email and social media sharing buttons. so they can share your content with their social networks. Getting your message in front of new people has never been easier.
#8 – Test it!
All it takes is one typo or a broken link to mess up a great newsletter. Don’t let it happen to you. Test your email before you send it. Test it on at least two or three email accounts and see how it looks. Have at least one co-worker proofread it for you, and make sure all your links work and go to the right place. For more tips on testing, check out “Email Testing 1, 2,3 – How to Get an A+.”
While it can be tempting to share a lot of information with email subscribers, keep in mind that your email is one of many in the inbox and your readers appreciate brevity as much as they appreciate a good deal! If you can offer both, you’re well on your way to newsletter success!
What tips would you add to this list? Share away in the comments.