What is a sponsored post on Instagram?
Posted: Mon Jan 20, 2025 4:06 am
Basically, these are posts or stories that a company pays to promote in users’ feeds . What sets them apart from regular posts is the “Sponsored” label and the ability to include a CTA button to drive traffic or conversions.
Companies that opt for this feature can obtain insights on Instagram to analyze metrics such as reach and engagement . This way, you can understand whether that post worked or whether you need to change your strategy.
Furthermore, with the growth of digital influencers, commercial property owners database this practice also helps to ensure greater transparency, as followers will know that a given post was sponsored by a company. And this way, you gain the trust of users!
The types of Instagram posts that are sponsored
Stories Ads
Here, the main goals are conversions, lead generation , increasing traffic to your website, getting more views on a video, downloading an app, reaching more audiences .
For example, some CTAs that fit this model are: download, contact us, learn more, listen now, view menu, send message, buy now, and subscribe.
Additionally, it is worth noting that brands can enjoy several benefits of Stories, such as adding face filters, video effects and text, to create engaging and creative promotions .
With 1 billion active users on Instagram, you have the potential to reach a huge audience with story ads on the social network, for example!
Example:
instagram posts 1
Ads with photo and video
In this example, we can mention catalog sales for events, for example. And the most recommended CTAs are: schedule now, book a free evaluation, call now, send a WhatsApp message, etc.
Photo ads allow brands to showcase their products and services through eye-catching images . So, if you’re creating top-notch visual content, this type of ad allows you to share it with more people.
On the other hand, video ads can be up to one minute long , so they ensure that users get a more detailed look at the products/services. But if you opt for shorter videos, they are also effective, especially if you include the brand in the first few seconds of the ad.
Companies that opt for this feature can obtain insights on Instagram to analyze metrics such as reach and engagement . This way, you can understand whether that post worked or whether you need to change your strategy.
Furthermore, with the growth of digital influencers, commercial property owners database this practice also helps to ensure greater transparency, as followers will know that a given post was sponsored by a company. And this way, you gain the trust of users!
The types of Instagram posts that are sponsored
Stories Ads
Here, the main goals are conversions, lead generation , increasing traffic to your website, getting more views on a video, downloading an app, reaching more audiences .
For example, some CTAs that fit this model are: download, contact us, learn more, listen now, view menu, send message, buy now, and subscribe.
Additionally, it is worth noting that brands can enjoy several benefits of Stories, such as adding face filters, video effects and text, to create engaging and creative promotions .
With 1 billion active users on Instagram, you have the potential to reach a huge audience with story ads on the social network, for example!
Example:
instagram posts 1
Ads with photo and video
In this example, we can mention catalog sales for events, for example. And the most recommended CTAs are: schedule now, book a free evaluation, call now, send a WhatsApp message, etc.
Photo ads allow brands to showcase their products and services through eye-catching images . So, if you’re creating top-notch visual content, this type of ad allows you to share it with more people.
On the other hand, video ads can be up to one minute long , so they ensure that users get a more detailed look at the products/services. But if you opt for shorter videos, they are also effective, especially if you include the brand in the first few seconds of the ad.