Challenges of Content Optimization
Posted: Mon Jan 20, 2025 3:30 am
If I run into more than one broken link or outdated reference while searching online, I’m likely to go back to the drawing board.
But when I find a good resource that speaks to my problem, I’ll read til the end, click on related content, and even sign up for that brand’s newsletter.
3. More Conversions
The more people discover and engage with your content, the more likely they are to convert by signing up for an email list or demo or making a purchase.
We at HubSpot found that optimizing content more argentina whatsapp number database than doubled the monthly leads from older posts.
Excellent content can aid the sales process at every stage. You can also improve the chance of conversions by adding new calls to action (CTAs) that relate to your current offers and promotions.
Of course, content optimization isn’t without its challenges. Here are the top two risks when you optimize your content.
1. Maintaining a Consistent Voice
When you add new keywords or sections, particularly from a different writer from the original content, you risk losing cohesion. Careless updates can result in an article that doesn’t flow well or seems stuffed with keywords, hurting the quality.
But when I find a good resource that speaks to my problem, I’ll read til the end, click on related content, and even sign up for that brand’s newsletter.
3. More Conversions
The more people discover and engage with your content, the more likely they are to convert by signing up for an email list or demo or making a purchase.
We at HubSpot found that optimizing content more argentina whatsapp number database than doubled the monthly leads from older posts.
Excellent content can aid the sales process at every stage. You can also improve the chance of conversions by adding new calls to action (CTAs) that relate to your current offers and promotions.
Of course, content optimization isn’t without its challenges. Here are the top two risks when you optimize your content.
1. Maintaining a Consistent Voice
When you add new keywords or sections, particularly from a different writer from the original content, you risk losing cohesion. Careless updates can result in an article that doesn’t flow well or seems stuffed with keywords, hurting the quality.