Use case #1: Predictive analytics for campaign performance.
Posted: Sun Jan 19, 2025 10:56 am
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4 Applications of AI-Powered Reporting for Marketers
I’ve spent the last several months exploring the potential of AI reporting tools.
Besides testing out a few tools for my workflows, I also spoke to my fellow marketers to learn how they leverage AI in their reporting setup and the benefits they’ve seen so far.
I’ve curated a list of four use cases for AI in digital marketing to maximize reporting efficiency and make data-driven decisions.
I think AI-powered predictive analytics can be a game-changer for prioritizing and executing marketing campaigns.
You can use historical data on campaign performance metrics belarus whatsapp number database and seasonal patterns to forecast future outcomes. You can also share more contextual details about your planned campaign with this data. Then, these AI tools will predict whether this campaign will perform well or poorly.
Besides, AI tools can simulate scenarios based on variable factors like audience segments, budgets, and more.
For instance, what happens if you allocate 20% more of your budget to social media ads in a particular demographic? AI can predict the potential outcome, allowing for better decision-making.
See AI Reporting in Action
Andy Crestidona, co-founder of Orbit Media Solutions, uses ChatGPT to analyze full-funnel campaign performance and predict future performance.
He downloads the latest reports from his email marketing platform and Google Analytics. Then, he adds this data to ChatGPT to combine the datasets and derive insights.
Here’s an example of how he instructs the tool to merge and organize the dataset.
Learn more
4 Applications of AI-Powered Reporting for Marketers
I’ve spent the last several months exploring the potential of AI reporting tools.
Besides testing out a few tools for my workflows, I also spoke to my fellow marketers to learn how they leverage AI in their reporting setup and the benefits they’ve seen so far.
I’ve curated a list of four use cases for AI in digital marketing to maximize reporting efficiency and make data-driven decisions.
I think AI-powered predictive analytics can be a game-changer for prioritizing and executing marketing campaigns.
You can use historical data on campaign performance metrics belarus whatsapp number database and seasonal patterns to forecast future outcomes. You can also share more contextual details about your planned campaign with this data. Then, these AI tools will predict whether this campaign will perform well or poorly.
Besides, AI tools can simulate scenarios based on variable factors like audience segments, budgets, and more.
For instance, what happens if you allocate 20% more of your budget to social media ads in a particular demographic? AI can predict the potential outcome, allowing for better decision-making.
See AI Reporting in Action
Andy Crestidona, co-founder of Orbit Media Solutions, uses ChatGPT to analyze full-funnel campaign performance and predict future performance.
He downloads the latest reports from his email marketing platform and Google Analytics. Then, he adds this data to ChatGPT to combine the datasets and derive insights.
Here’s an example of how he instructs the tool to merge and organize the dataset.