Aside from following channels
Posted: Sun Jan 19, 2025 10:31 am
Are your emails scheduled and sent like clockwork, or are they a little sporadic? (Don’t worry, we won’t tell!) Do you only send out one type of email, or do you have a variety of emails for every transaction or occasion? You don’t want to inundate your customers, readers, and/or leads, however, you do want to establish a relationship, build rapport, educate and of course, make some money. So, how do you accomplish all of this? By consistently sending out these three emails below – We’ll also tell you how often to send them and the best ways to execute. Let’s dive in:
1. Welcome Email
Are you rolling out the red carpet for your new customers? A recent study by Return Path found that 80% of companies now send out welcome emails, up from only 40% in 2008.
What to include in your welcome email:
What to expect. Warmly welcome readers to your mailing list and set expectations immediately. Let your readers know what you’ll share with them in your future emails, and how often. For example, you may offer advice and how-to articles, as well as some promotional offers. You may send bi-weekly, monthly, or another frequency. Stay true to whatever you promise! china whatsapp number database (You can get even more tips on send frequency here.).
A special offer. Want a little more love? Give your new subscribers a discount, offer, or gift for simply being a subscriber. Then, let your new subscribers know that as a subscriber, they’ll receive special email-only offers they can’t get anywhere else just by being on your list. They’ll be far more likely to open your future messages for enticing discounts.
*Timeliness is key when sending a welcome email. You want to send it out to your new subscribers as soon as possible after they subscribe.
2. Newsletter
Many of our customers ask us about the difference between an email promotion/campaign and an email newsletter. The words are often used interchangeably, but an email promotion or campaign tends to communicate one single topic or idea, such as your current sale, or a new product, while an email newsletter often has multiple topics and tends to educate (vs. sell) and builds rapport with your readers. Your newsletter should always offer readers valuable information.
What to include in your newsletter:
News. Press releases, blog articles or other publications that will help your readers. (It’s a good idea to summarize longer articles in a few short sentences and create a call to action button for the reader to view the entire article on your website or blog.)
Upcoming events or webinars. These may be events you’re hosting or participating in. You may also announce speaking engagements such as interviews with your executives on radio shows, at college campuses and the like.
Important announcements. Include improvements to your products or services, new management, or new business practices. (If you are letting your customers know you are responding to their feedback and improving something for them, that’s always great news!)
Ways to connect on social media. Include social networks you’re actively engaged on and updating regularly, as this is added value for your followers.
Images. Keep your newsletter interesting with images relating to your content.
Calls to actions.Tell your readers what you want them to do with clear calls to action such as read more, learn more, and register now. You can easily create call to action buttons for your website or emails and newsletters here.
1. Welcome Email
Are you rolling out the red carpet for your new customers? A recent study by Return Path found that 80% of companies now send out welcome emails, up from only 40% in 2008.
What to include in your welcome email:
What to expect. Warmly welcome readers to your mailing list and set expectations immediately. Let your readers know what you’ll share with them in your future emails, and how often. For example, you may offer advice and how-to articles, as well as some promotional offers. You may send bi-weekly, monthly, or another frequency. Stay true to whatever you promise! china whatsapp number database (You can get even more tips on send frequency here.).
A special offer. Want a little more love? Give your new subscribers a discount, offer, or gift for simply being a subscriber. Then, let your new subscribers know that as a subscriber, they’ll receive special email-only offers they can’t get anywhere else just by being on your list. They’ll be far more likely to open your future messages for enticing discounts.
*Timeliness is key when sending a welcome email. You want to send it out to your new subscribers as soon as possible after they subscribe.
2. Newsletter
Many of our customers ask us about the difference between an email promotion/campaign and an email newsletter. The words are often used interchangeably, but an email promotion or campaign tends to communicate one single topic or idea, such as your current sale, or a new product, while an email newsletter often has multiple topics and tends to educate (vs. sell) and builds rapport with your readers. Your newsletter should always offer readers valuable information.
What to include in your newsletter:
News. Press releases, blog articles or other publications that will help your readers. (It’s a good idea to summarize longer articles in a few short sentences and create a call to action button for the reader to view the entire article on your website or blog.)
Upcoming events or webinars. These may be events you’re hosting or participating in. You may also announce speaking engagements such as interviews with your executives on radio shows, at college campuses and the like.
Important announcements. Include improvements to your products or services, new management, or new business practices. (If you are letting your customers know you are responding to their feedback and improving something for them, that’s always great news!)
Ways to connect on social media. Include social networks you’re actively engaged on and updating regularly, as this is added value for your followers.
Images. Keep your newsletter interesting with images relating to your content.
Calls to actions.Tell your readers what you want them to do with clear calls to action such as read more, learn more, and register now. You can easily create call to action buttons for your website or emails and newsletters here.