4. Put all three levels into your messaging.

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1. Identify the External Problem.
Start by clearly defining the tangible issue your product or service solves. Be specific and use language your customers would use themselves. For example: "Our software helps small businesses manage their finances more efficiently.”

2. Uncover the Internal Problem.
Dig deeper to understand the emotional impact of the external problem. What feelings or internal struggles does it create? For our financial software example: "Small business owners feel overwhelmed and stressed about managing their finances, worried they might be making costly mistakes.”

3. Articulate the Philosophical Problem.
Consider the bigger picture. Why is this problem unfair or wrong on a broader scale? For our example: "Hardworking entrepreneurs shouldn't have to become accounting experts just to run their businesses successfully.”

Once you‘ve identified all three levels, make sure they are finland whatsapp number database in your marketing materials. Here’s how it might look for our financial software: “Managing your small business finances can feel like a full-time job.

Our easy-to-use software streamlines your bookkeeping, giving you peace of mind and more time to focus on what you do best. Because you started a business to pursue your passion, not to become an accountant.”

This message addresses the External Problem (inefficient financial management), the Internal Problem (stress and overwhelm), and the Philosophical Problem (entrepreneurs should be free to focus on what they love).