Screenshot of Groove’s blog as a lead generation idea

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By interviewing an expert to uncover their secrets, you prove to potential customers that you're dedicated to delivering the best advice and insight out there.

Below you‘ll see Groove’s take on this approach through an interview with the CEO of The Foundation, Andy Drish.

The folks at Groove frequently interview successful founders and ask very specific questions from which everyone can learn something. Then, Groove shares those interviews with audience members on its blog.


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Not only is the interview with Drish chock-full of belgium whatsapp number database quotes, lessons, and actionable takeaways for entrepreneurs, but it also features an “Ask Me Anything” (AMA) with the interview subject in the comments section.

This touch helps further Groove's reputation as a resource for expert information among its audience.

7. Compile real-life examples with actionable takeaways.
Finding effective examples to learn from can be equally as valuable and difficult. A list of best practices, current trends, or real-life examples in your industry is an excellent way to drive prospects to a guide or offer where they can opt-in.

The Content Marketing Institute knows this and makes a point to share current content marketing trends every year in a blog post.

This blog post acts as a resource to inspire site visitors to be successful with their marketing strategies, and, ultimately, search their website for guides and opt-in offers to up their content game.

screenshot of the Content Marketing Institute’s blog