C oncluding the transition from lead to customer is like closing the circle

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To conclude
In the previous phase, in fact, as much information as possible is collected about the contact on which we want to focus our marketing efforts. After that, it is necessary to analyze in detail the data available to build targeted offers and campaigns, in line with their interests. Here you will convince potential customers to purchase products or services, thus transforming them into real customers.


Delight
Retaining existing customers is the last step to close the activities of the inbound methodology. This phase is important to maintain contact with customers and establish a relationship that will make them talk about you in a papua new guinea email list positive way. Satisfied customers are the best advisors: this could open up the possibility of acquiring others simply thanks to their considerations on the web. By cultivating the right relationship, which does not have to be purely commercial but above all personal, you can have a return in terms of web reputation.

social monitoring

It is worth dwelling on this last phase of the inbound methodology , because it is crucial to increase customers and sales. How? Easy: a customer who is happy with their customer experience will be inclined to become a promoter of your company , precisely because emotional and psychological components come into play that help the person feel involved and involved.