With content marketing you create and share valuable content, with the aim of establishing a relationship with existing or potential customers. You profile yourself as an expert and thus attract more customers. But how do you use content marketing? In this edition of the Infographic Day series I share a handy mnemonic to get started with creating effective content.
The 5 W's
The infographic below was developed by AboutUs.org . In it, they share a handy and well-known mnemonic to get started with content marketing. You may already know it: the 5 W's. They stand for Who, What, When, Where, Why romania mobile phone number list How is often added to it. The 5 W's are not only useful in journalism and communication, you can also use this step-by-step plan effectively for content marketing.
Before you start creating valuable content, you should first ask yourself who you are going to develop it for. Are these existing customers or potential customers? Align your strategy with the target group, even if there are multiple ones. So develop a content strategy at target group level.
What: What content do you create?
In What you ask yourself how to properly align the message with the target group and what content you use for that. Think of a weblog, ebook, video, infographic or a webinar.