Keeping up with all the Google algorithm updates is key to strengthening your SEO strategy

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All the efforts you can make to create personalized and valuable content, with an innovative and impactful aspect, are useless if they are not positioned correctly on the web. Users must find you: only in this way can they discover that your products and services are better than those of your competitors.



A good SEO strategy is essential to stand out among the millions of searches and millions of results on Google. “Voice searches are experiencing exponential growth, thanks above all to the constant increase in mobile albania email list devices,” explains Antoni Saurina, SEO/SEM Manager at We Are Marketing.


It is not enough, you need to “get inside the head” of the user to understand how he searches on the Internet . “This process is what we call Machine Learning applied to SEO. Google uses it to understand the search intentions of users,” says Saurina.


One of the latest trends in this field is represented by snippets , also called quick answers/featured answers. These are sentences with essential information that appear at the beginning of the SERP (Search Engine Results Page).