How can we define a metric system?

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First, by establishing KPIs (Key Performance Indicators) that are measurable.

data driven strategies

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KPIs help us measure performance against goals and objectives in different afghanistan email list areas of our business.

For example, a study conducted by Contently highlights that 73% of marketers believe that brand awareness is the primary goal of their content marketing strategy. Yet, 90% doubt that the metrics used are actually measuring the desired results.

According to Avinash Kaushik, a digital marketing expert, “metrics help you understand what is holding you back from achieving your goals.”

Therefore, identifying which KPIs to measure (that are actually measurable) in your marketing strategy is essential for the growth of your business. Among the most important marketing KPIs are: revenue, Return on Investment (ROI), Cost per Lead and Conversion Rate.