Now you're speaking their language

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Buyer personas are detailed profiles of your typical customers. Think about who makes the decisions: Job titles like "Marketing Director" or "Operations Manager". What keeps them up at night?: "We need to generate more leads" or "Our production process is too slow." Where they hang out online: Do they read industry blogs, or are they LinkedIn power users? Don't guess! Surveys, customer interviews, and even looking at your competitor's social media comments can give you fantastic insights.


Did you know that 55% of B2B buyers say they spend more time uruguay phone number lead researching purchases now than they did five years ago? Why is this so important? Imagine trying to make your grumpy teenage cousin laugh with the same jokes you tell your best friend. It's probably not going to work! The same goes for lead nurturing. Sending generic offers won't resonate with everyone. But, if you KNOW your audience is worried about increasing efficiency, you can offer them a case study showcasing how your software streamlined processes for a similar business.


See the difference? Developing a Content Strategy Imagine your potential customers are on a journey. They start by being vaguely aware of a problem, then research solutions, and finally, they're ready to take action. Your content is like a series of signposts along their path. Developing a Content Strategy Here's how to match your content to their journey: Early Stage (Awareness):some text Think "big picture" content.