Every Customer is Different – ​​The Importance of Customer Experience

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And – even more interesting for marketers – 80% of respondents said that the energy supplier itself plays a crucial role in helping them make the best choices.

Customers are becoming increasingly aware, demanding. They have a range afghanistan consumer email list of options and information in front of them that was incredibly narrow before. Translated: the challenge to capture the attention of these people, in a market where players multiply day by day and become more aggressive, is increasingly arduous and complex. Brands must learn to use a new "language" to communicate with this new type of user. And the most modern digital marketing strategies come to their aid: from the site to payment services, every detail of the online presence must be taken care of in every aspect.



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A good marketer knows how important customer experience is . He or she knows how important it is to take care of customers, once they have been attracted, and to do so in the most attentive and personalized way possible. All this is even more true for companies that operate in the utility sector.