DMP : helps advertisers define their target through data analysis.

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There are a number of elements that we must be very clear about when delving into programmatic buying. They are defined in the report prepared by DatMean:

– DSP : allows the optimization of digital marketing campaigns and manages demand.

– SSP : manage the sale of spaces, sending impressions to the best buyer.


– ADExchange : here we have to talk about open bidding (there are no restrictions for selling spaces) and private bidding (selection of advertisers who bid for spaces).

– Data Supplier : in this case we are dealing with data collectors and processors who have the capacity to direct them to brands, as well as to their media actions.

– Trading Desk : they allow the connection saudi arabia phone data between advertisers and agencies by making a multitude of inventories available to them.

In the graph below you can clearly see how the whole process works:



Data classification

Not all data tells us the same thing, nor can it all be used for the same purpose. Based on this, we can differentiate between three types of data:

– 1st party data : data that a company collects directly from its consumers’ browsing.

– 2st party data : data from the purchase/sale of first party data from one company to another.

– 3rd party data : This is data that can be purchased pre-collected by an external provider.