Social media has evolved a lot in recent years and, especially since the pandemic, it has become pure entertainment channels. This is why users are more receptive to influencer content in a tone of entertainment, fun, humor, etc. Many brands already use this humorous language through influencers native to this concept to approach their audiences in a very natural way and at the moments when they are most receptive.
'Love obsession'
Brands are still looking for the magic formula that allows them to reach their audiences and also turn them into loyal followers. Who doesn't want to be a love brand ? The key? On the one hand, the content: authentic, organic, natural, with trends and adapted to the platforms, content that generates thousands of interactions between portugal phone data users, thus increasing the engagement of the brands. And, on the other hand, the profiles with high credibility among their audiences, normally, millennial and centennial profiles , digital natives, well known with large communities (more than a million followers) and that fan love among their followers. They are complemented by smaller communities, qualitative micro-influencers with great loyalty among their audience, who add impact to many smaller but complementary communities closely linked to the brand.
'Multibrand' and the trend towards naturalness
The future of influencer marketing campaigns lies in how to make the content of these campaigns more native, natural and with a better ROI. What is the latest trend in influencer marketing campaigns ? Multibrand . Digital social media content has always been characterized from the beginning by its naturalness, spontaneity and realism. The key to success, for example, in the field of beauty and cosmetics is to show the products and beauty routines that an influencer uses every day in a natural way to take care of themselves. And the widespread consumption habit is to combine different brands and products; the consumer is unfaithful and tries a lot. And, therefore, brands focus on this, join in synergy and put their strategies into carrying out multi-brand campaigns, where they see an increase in ROI x2 or even x3. In this area, large groups have a clear advantage that can unite the brands in their portfolio in campaigns and achieve influencer campaigns optimized in cost and with a better impact on results: Greater reach and greater content engagement .