Member management: LINE official account friend management, regular customer management skills

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The major premise and necessary infrastructure for membership management is CRM (Customer Relationship Management), which is customer relationship management. CRM has become a must-have mindset for industry players because the marketing interaction between brands and customers is no longer and should not be just one-time, but continuous. This kind of thinking can also improve customer stickiness and allow brands to continue to capture high-value customers. For the Taiwan market, many brands are considering using LINE for CRM.

Extended reading: Understand the definition and advantages of LINE CRM in 3 minutes to create in-depth membership management
22. LINE CRM system, integrating marketing, sales and customer service
Of course, LINE CRM should not be just a way of israel whatsapp phone number thinking, but a business practice. Many medium and large enterprises are using CRM systems such as Salesforce. If LINE is added as another CRM platform, LINE and Salesforce should be integrated in series to form a complete database to facilitate the analysis of customer profiles.

In addition, many brands hope to use LINE directly to complete most of their membership operations, including one-stop integration from marketing, sales to customer service . Membership management should really not be just the work of the marketing team, but should use digital tools to achieve one-stop integration from marketing, sales to customer service, in order to achieve a thorough membership management. If marketing is responsible for marketing and customer service is responsible for customer service, the internal team and system cannot be integrated, and external customers will naturally not be able to have a smooth and consistent customer experience.