Create unique meta descriptions for each page of your site

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Tip: Include your target keyword in your meta description naturally. Putting multiple keywords in your description will confuse people, which will hurt, not help, your SEO.

#3. Give users what they want
Writing meta descriptions is an art. Sometimes you just need to write a simple summary of the page content. Other times, you need to delve into the minds of your target audience and azerbaijan whatsapp think about what they really want to see in your content.

For example, if a user searches for: "what is an SOP?", this is what Wikipedia offers: a simple definition of what an SOP is, which can encourage the user to click on the page and read it in its entirety.


Google meta description .png
But when a user searches for: "buy macbook pro", here's what the meta description under Apple's page says:


Buy macbook SERP.png
Instead of explaining the technical details of the MacBook Pro, Apple entices users to purchase the very expensive laptop with phrases like "pay in installments," "no interest," "monthly payments," "select a model," and "customize your own."

Apple knows that no one wants to know what chip powers their MacBook Pro. What users really want to know is how Apple can make it easier for them to pay for their laptop, while giving them the freedom to get the exact aesthetics they want.