Understanding Keyword Position Fluctuations

[phonenumberlist]

When we talk about keyword position fluctuations , we are referring to the movement of your links up and down the SERP.

These fluctuations can be positive, moving you up the rankings to the coveted first page for a search query, or they can be negative.

Unfavorable fluctuations cause a user australia whatsapp to drop in the rankings and can be overcome by understanding the reason for this movement. So, the question that arises is: what causes keyword position fluctuations?

There are several reasons why keywords can fluctuate negatively, including:

Google Search Algorithm Changes: Google periodically changes its search algorithm to better serve its audience. While focusing on a search engine optimization trend may have been helpful at one point, this can all change following an algorithm change.

Search Penalty: Google penalizes websites that violate its rules and use black hat SEO tactics. For example, creating fake backlinks from dummy sites is an example of a Google penalty.

Competitor Actions: Your competitors are doing the same SEO work and their efforts can displace you. If one of your competitors is doing a strong SEO effort, it could push you down in the SERP and take your place.