What's the point of talking about the ultimate?

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How can we call each other good friends if you don’t even share your cookies with me ? This article was sponsored by @competitiveprototype Originally published on Everyone is a Product Manager. Any reproduction without the author’s permission is prohibited. The title image is from Unsplash , based on the CC0 protocol. The opinions expressed in this article only represent the author. The Renrenshishizhan platform only provides information storage space services.


What is the difficulty of B2B digital marketing? How to break it? Hanni Follow 2023-05-31 1 Comment 4993 Views 13 Favorites 8 minutes Free your eyes, put on headphones, and listen ~ ! 00:00 00:00The soft skills phone library of a product manager refer to logical analysis, written expression, language expression, learning ability, summarizing ability, innovation, curiosity, emotional attitude, and teamwork. The B2B market is currently facing many difficulties, such as budget shortages, difficulty in attracting customers, and low returns. Leaders expect the marketing department to use Martech to solve these quantitative problems. However, when digital marketing started, it was not smooth. What is the difficulty of digital marketing? Is there a way to solve it?


The author of this article analyzes this and shares it with you. The biggest problems that B2B marketers are worried about today are: small budget, difficulty in acquiring customers, low ROI , and lack of sales cooperation ... (in no particular order) Leaders expect the marketing department to solve quantitative problems through Martech and bring in new business opportunities. However, most companies do not have a smooth experience when trying digital marketing. The ideal digitalization of customer portraits, digitalization of interaction processes, and digitalization of marketing results are all difficult .