BY Alba Barreiro
Event Manager at Marketing4ecommerce
ANDThis Friday, Marketing4eCommerce held the twelfth edition of our M4C Sessions, an intimate format in which various professionals exchange experiences, knowledge, visions and opinions, and which, on this occasion, was promoted by our friends at Galvintec.
Our Barcelona office was the chosen setting to host a debate about the search for profitability for merchants from agencies. A very interesting topic that gave rise to much, and we were able to analyse the advantages and challenges that agencies face in order to meet and exceed the objectives set by their clients.
Likewise, we could not leave out issues such as emerging trends in the sector, specific experiences with campaigns, integration of third-party technologies or how technological decisions affect personalization and user experience.
How agencies work on their clients' profitability
The session was moderated by our director afghanistan number data Rubén Bastón and the participants in the day were 19 professionals from the digital sector :
Alba Castellet, CEO of Década
Alba Roig, CCO of Adsmurai
Álvaro Santiago, CEO of Neoattack
Carles Alonso, CEO & Founder of Mister Ads
Daniel Bautista, Business Developer at Oink My God
Federico Navarro, CEO of Viví Marketing
Guillem Asensio, SEO Manager at Rodanet
Guadalupe Rivera, Data Analyst & CRO specialist at WeAreMarketing
Jorge Gonzalez, Founder of Adrenaline
Josep Dorsé, Client Service Director of Jevnet
Kim Ruiz, CDO of The Etailers
Maria Sierra, Customer Service Director at NothingAD
Néstor Cervantes, Advertising Team Leader of Making Science
Nicola Picasso, CEO & Cofounder of Somos Sinapsis
Raul Alvarez, CMO of Roicos
Ramon Montanera, Data Strategy Director at Elogia
Will Renedo, Estudio34 Founder and Business Development Director of Good Rebels
Guest experts:
Manuel Balseiro , CEO of Galvintec
Moisés Mateo , CMO of Galvintec