E-Reputation: how to check, manage and control it?
And reputation, definition
E-reputation is the image that a company, individual, person, brand or product projects on the web. It is the opinion that the public has of a legal or natural person.
E-reputation is generated by all the content present on social networks, search engines, websites, blogs, etc.
There is a difference between e-reputation and digital identity. The latter refers to the belgium whatsapp number data
controlled image of a company, while e-reputation corresponds to the image it maintains on the web. And sometimes the information that is disseminated tarnishes the service, product or brand that is the subject of negative articles, comments or opinions.
It is therefore advisable for companies, but also individuals, to review their online reputation regularly.
Why is it important to monitor your e-reputation?
According to a study by IFOP, 42% of French people have given up on buying a product or service because of negative customer reviews. In the digital age, Internet users gather information themselves before making a purchase. Blog posts, websites, customer reviews, social networks and all media are examined. It is therefore your e-reputation that is at stake, as it directly influences your audience's decision-making.
and reputation
In some cases, it is also the company's influencers who unintentionally tarnish its image. This happens especially when the brand becomes well-known. In these cases, the director or some employees are the subject of scandalous content.
A company's business can be seriously damaged by defamatory content, even if it is completely false. Therefore, monitoring your online reputation is essential to your business development strategy .
How to audit your e-reputation?
Anyone can conduct an electronic reputation audit. Whether you are an individual or a professional, simply type your name or your brand name into a search engine. You will instantly see the information that your company or person is promoting.
Your website certainly appears, as does your Google My Business listing. However, perhaps you are seeing unpleasant online posts, comments, and reviews? Don’t panic, we’ll tell you how to remove the information that is damaging your electronic reputation.
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While in the physical world the reputation of companies, brands and individuals is built primarily by word of mouth, the electronic reputation of a company takes place on the web. These are the vectors that contribute to online reputation.
1. Search engines
When you want to check your online reputation, the first thing you should do is go to a search engine. Although Google has a market share of 88% , it also uses other platforms such as Yahoo™, Bing™ and Yandex™.
Don't forget to check the different tabs in the search engine: Images, News, etc. Pay close attention to the different results that interest you.