The soy sauce category is a big market. If you can start with new features of the category, there are still many opportunities . Chubang has the characteristics of freshness, and then has the USP of 180 days . Haitian cannot follow suit, but must go the other way and go around. If it imitates and follows, the result can only strengthen consumers' perception of Chubang, not to mention Chubang's dramatic expression: Just dry it here for 180 days , it is difficult for Haitian to surpass it. For example, Yuanshai.
The concept of Yuanshai here is the characteristics extracted from the category and consumer cognition. Focusing on the characteristics of Yuanshai, find the difference point and then express the USP japan whatsapp number data dramatically . Next: How to write a good USP requires clarifying a few questions: who to show it to, how to buy it, and which one to buy. 3. Six consumer roles Brand No. 1 : How to use USP and write advertising slogans According to the purchasing process, consumer roles are divided into six types: information collector, decision maker, buyer, user, evaluator, and disposer. Sometimes consumers are multiple roles in one ( 6 in 1 ).
From information collection to final product disposal, one person is responsible for all the tasks, but sometimes these roles are completed by different characters, who may even intervene in the purchase process and play a key role in the purchase. (The purchase behavior is viewed as a task that consumers need to solve, and each character is involved in the achievement of the task.) For example, this year I will not accept any gifts during the Spring Festival. If I do accept any gifts, I will only accept the advertisement of Melatonin. This advertisement is not for users (the elderly), but for buyers (the young).