Going a step further, the “Effect House Branded Effects” is an extension of this existing Effect House, but now focusing on bringing brands to the game, too. So, in other words, “Effect House Branded Effects” is a long name to say that brands will be allowed to work directly with TikTok effect creators to produce custom Branded Effects, highly customized with branded elements and possibilities for CTAs (call-to-actions), custom audience targeting, and campaigns.
And the “creativity” speech reminds me of the same cambodia email list as before. for TikTok’s audience, and now the idea is to bring brands to this environment, like a two-way street: TikTok has the effect the creators community has already built, and brands have the work demand they need. But, you may be wondering how it will work, or even what the possibilities with the Effect House are.
Well, the news looks promising: the platform offers tools to develop AR effects from scratch for the ones with brand-new ideas, but it also has a library of existing templates for the ones who need a drop of inspiration before starting a new project. And the possibilities are many, such as Segmentation, Face Masks, Head Tracker, Face Stretch, 3D Faces, different textures, materials, lighting, shadows, and more. The sky (or at least creativity) seems to be the limit on this platform.