5) Provides the target audience with specific information about the characteristics and benefits of the product. The key word here is “specific”. Our approach is to try to use general formulations like “impeccable service” and “low prices” as little as possible. Whenever possible, we describe the benefits of contacting the client’s company in numbers. Let’s look at this with an example:
Firstly, numbers in the text attract attention - this is due to the peculiarities of our brain. Secondly, they add persuasiveness to the advertising text. Thirdly, numbers allow you to tell the buyer what is needed between the lines. 29 years of successful work is a fact from which the buyer will independently conclude that the center employs experienced teachers. Moreover, he will trust his own conclusions much more than someone's unfounded assurances.
Please note: we use non-round numbers everywhere. The logic is simple - such numbers are much more trustworthy. They are more common in life. If you write "10 years of work, 1000 satisfied customers", buyers will think that you have rounded these numbers. And, most likely, in your favor.
6) Provides contacts. Since product advertising has a specific goal - to sell, it usually provides the user with the initial data for performing an action. These are contacts: domain, physical address of the organization, metro, contact phone number. This is another difference between product advertising and image advertising, which is usually limited to placing a logo.
In contextual advertising, we indicate contact information both in the body of the ad and in extensions. The logic is simple - the Customer invests money in advertising so that the client comes to him/calls/contacts via the whatsapp phone numbers list feedback form on the site. Therefore, you need to use any opportunity to give him guidelines on where to do this.
in order for it to fully demonstrate its advantage - the ability to accurately track efficiency, it is necessary to build a full-fledged sales funnel. And only specialists can do this.
Who needs product advertising?
This type of advertising is definitely the engine of trade. It is not surprising that trade advertising is so popular. It is needed like air:
⦁ most businesses that are at a stage where they need profit “here and now” to survive, and there is a severe shortage of resources for long-term, albeit promising, projects;
⦁ small and medium businesses;
⦁ online stores;
⦁ large companies whose management is considering rebranding and repositioning in the near future, but cannot yet navigate the unstable market conditions.
Did you recognize yourself in this description? That means we have something to talk about.
Our agency specializes in product advertising to a greater extent. The history of Marketing Up itself began with setting up advertising campaigns in Yandex and Google. This is our foundation. Therefore, if you need to sell products here and now, contact us!