9) Combines a large number of products "under one roof". For example, under the brand "Sber" are sold not only banking, but also other services. People transfer trust to the oldest bank of our country to other areas of activity of this company under the same familiar green logo.
10) Attracts highly qualified and ambitious employees to the company. Working in the company becomes prestigious. Professionals gain non-material motivation - the corresponding entry in the work book itself evokes respect, gives a certain status. Working in such a company is associated with financial stability and an undoubted opportunity for career growth.
11) Creates an army of brand followers. On the Internet, you can come across forums where there are disputes and discussions between supporters of different brands. This is the highest form of brand life - the presence whatsapp philippines of evangelists, people who are ready to defend the brand absolutely free of charge. This is why in the image advertising of most brands, extraordinary efforts are made to "hit" the right archetype, to gather under their banners representatives of a certain age, worldview, etc.
As you can see, the goals and objectives of image advertising are quite extensive. However, there are no panaceas. And we will see this now.
Disadvantages of image advertising:
It is difficult to track the effectiveness - it is difficult to evaluate the effectiveness of a specific banner or radio commercial. After all, there is a delayed effect. Analyzing the effectiveness of advertising campaigns, assessing their impact on sales growth is necessary over long periods of time. This makes any mistakes extremely costly
High cost - requires a long-term presence of the company on many advertising channels, it is necessary to purchase a large amount of space, airtime, and attract highly qualified creative people.
Delayed effect in time - image advertising is a marathon, recognition and loyalty of the masses are formed over the years. Rapid growth of sales should not be expected in principle.
As you can see, not every business can put up with such shortcomings.
Who needs image advertising?
From all of the above, we can conclude that image advertising is suitable only for some market players, namely:
⦁ manufacturers of luxury and premium goods;
⦁ large companies seeking to maintain and consolidate their leading position in the market;
⦁ companies with clear long-term plans, large cash reserves and high competition;
⦁ well-known companies that have decided to rebrand and have decided on its expression;
⦁ companies facing reputational problems;
⦁ Companies entering a long-established, highly competitive market.