I admit it, I have made a mistake in recent years. I have recommended to clients that they write on their blog, have a presence on social networks , I have told them actively and passively that "content is king", that positioning is very important, that you have to have a good price, and differentiate yourself from your competition and blah, blah, blah.
But there is a conceptual error in these theories. We, as website editors and generators of recognized brands on the Internet, do not want to generate traffic for Google or Facebook. What we should do is focus on our clients, on the users of our products, and generate content for them. We should not generate content for social networks or for the Internet; we should generate content thinking of our clients and the products or services they are looking for.
That is why strategic reflection is essential in each and every business, and many times this has not been the case; we get carried away by the attempt to sell as quickly as possible, with homogeneous messages as if all our audiences were looking for the same thing.
The customer must be at the centre of the strategy and we only pay lip bolivia telegram phone numbers service to it. Why do I think this?
Many times, agency marketing managers attack the client directly in the final phase of the sales process and sometimes the client is not really there at the moment of purchase. We have to create that moment.
That's why I like Inbound Marketing so much because the key is in this analysis.
“user-centric” and I see it that way too and visualize it as the sales journey or, as my illustrious colleague Alex says, setting up the “customer factory.”
A strategy must be developed to align the products and services we offer in our company with the desires and needs of our most valuable customers and, above all, the most profitable ones. Let us not forget Pareto's law and the 80/20 .
Remember that 20% of customers usually generate 80% of the profit, and it is vital to know this in order to guide our search for profit.
The first thing we have to do is identify the sector we are going to focus on and within that sector identify the publics we are going to target. Once this is determined, we have to realize that all our clients are not the same and that the messages to reach them are different. I have always had doubts about being annoying by contacting them too frequently, but if we really give the client something that interests them, we will not be annoying. My idea is that if we give them something that they really need, they will not consider you to be intrusive or annoying.
We have to put each client in a sales funnel and group or segment them to give each one what interests them most.
We will do personalized, adapted and automated marketing so that our efforts can be profitable and at the same time, customers can pay for them. Our strategy must try to build a mutually beneficial relationship: customer and supplier.
In this new stage, we are going to put more effort into carrying out a good analysis of our clients' sales process; we are going to really examine their clients' experience.
Let's define the keys to building an effective and profitable customer strategy.