Actions to take into account to develop this Visibility Plan .
You need to define strategic keywords focused on branding and SEO positioning.
You will need the support of Social Media . Social Media will be the loudspeaker for your content (content marketing, storytelling, etc.), the social media marketing plan and online reputation have to be aligned to achieve the strategy.
Blogging is one of the fundamental pillars to improve the relationship with the audience. Being a reference in your sector with highly targeted content is something that your clients will always appreciate because it is what they are looking for on the Internet. They are looking for answers to their questions and you have to solve them and give them confidence.
To grow, you have to win, capture, and attract visitors to your store , and at the beginning you will most likely need help from what we call accelerators . Google Adwords and Facebook Ads are usually fundamental supports to promote online stores. We use remarketing and retargeting with great care and in the right measure so as not to be annoying, but we remind users of those things that they have considered buying at some point.
Some of the first things you should review in your store if you are not reaching your goals (we will review this first):
Within the structure of the store :
SEO. Your priority is to constantly review SEO . Optimize incoming and bolivia telegram lead outgoing links, review and optimize content, do/review keyword research, measure and optimize loading speeds, traffic drops, penalties, etc.
Lead generation forms : Do you have lead generation forms? If not, you are missing out on opportunities to capture leads for your potential customer database. Do it now! If they are not working for you, analyze why.
Banners . Analyze whether you have banners that can suggest the consumption of your products; if users are really interested, they will not find them annoying.
Optimize the size of your product images , every extra kilobyte means one more dissatisfied customer. The more real and good your photos are, the more chances you'll have of converting the sale, my young Padawan (it's more important than you think).
Check the content structure , it is one of the most important things. The fewer clicks there are, the better. One-click purchasing is the pinnacle of online sales and that is why it was invented by Amazon.
The number of items is also proportional to the sales possibilities. In many cases, the relationship is as follows: the greater the number of products, the higher the sales rate.
On Social Networks :
Giveaways and contests on social media
Twitter Ads Campaigns
Mass Tweet Campaigns (without spamming).
Targeted Facebook Ads campaigns.
Mailings :
Mailing campaigns to interested parties and subscribers.
Mailing campaigns on specialized sites (associations, specialized clubs, etc.). Spam is prohibited.
Your priority is to constantly review SEO
Other things we review are the markets and the strategies that have been applied so far. In markets like Spain, it is easier to get visitors than in the US, but it is more difficult to sell online and that has to do with disposable income and the maturity of the users. In terms of per capita income (GDP per capita), Americans have more than $50,000, and yet in Spain or Italy that income is around $30,000. What do I mean by this? Disposable income does not affect the volume of traffic we can get, but it does affect users' purchasing decisions. Keep this in mind if your business sells internationally.
If, on the other hand, your online store has already passed this phase and is in the phase of increasing conversion, continue reading here .
*photos courtesy of Hubspot
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