Example: a user is offered to receive a free e-book on a topic of interest to him by subscribing to the company's newsletter.
2. A trap product is a very cheap but useful product or service for the buyer. It only partially helps to solve the user's problem; only purchasing the main product allows you to fully understand it. A trap product allows the seller to start building a commercial relationship with the buyer. The client "gets a taste for it" and begins to trust the seller. This is an effective marketing technique for attracting customers.
Example: a business coach offers to attend his 3-hour webinar on public speaking, paying a symbolic 500 rubles. During the webinar, he reveals the problems of public speaking, teaches the audience several useful public speaking techniques, and then invites them to a month-long course for 6,000 rubles.
3. A locomotive product - take some popular product, sell it at cost or close to it. Use references to this product or service in your advertising. This marketing technique is often used by retail chains that arrange sales of some popular product at a surprisingly attractive price. The trick is that people lured into the store by advertising will most likely buy something else, this time at a price that is advantageous for the seller.
Crazy sales - sweep away everything
Example: a media advertisement is placed for a hypothetical supermarket "Chetverochka" with banners like "Fire coals for only 50 rubles". People anticipating a barbecue on the weekend head to "Chetverochka", stocking up on coals that are almost free, and "at the same time" buy meat, vegetables for marinade, and alcohol for a much larger amount.
4. A promise to return the money - if you don't like the product, of course. Few entrepreneurs and managers dare to do this. However, this is a strong advertising move, informing the potential audience about your cast-iron faith in the quality of your product. In practice, purchases are rarely returned - not every user will want to take additional steps related to a refund.
Example: a popular shoe polish manufacturer promises to refund a tube of polish if the user is dissatisfied with its product. To do this, you need to send the opened tube to the manufacturer by mail and explain in a note what exactly did not suit you in the purchased polish. Do you think many buyers bother with this?
5. The technique of dispersion is the highlighting of key words in an advertising whatsapp number malaysia message by means of font, color, and intonation in the voice. The famous researcher of hypnotic phenomena Milton Erickson drew attention to the amazing feature of the human psyche: the ability to connect such highlighted words out of context and perceive them as a command.
For example: Buy honey for your loved ones , everyone will be healthy!
Respected by advertising scientists Milton Erickson
The work of the great psychiatrist and hypnotist Milton Erickson has found practical application in advertising.
6. Reminding about products or services that interested you - viewed or left in the basket. If a person has actively studied the page with your offer, and even more so has put the product in the basket, it is very likely that he is interested in buying. Perhaps he is in thought, hesitating in his choice. Or maybe he was distracted from the upcoming payment by some everyday factor, like a cat breaking a cup. In any case, it is worth reminding about yourself, trying to push the consumer to buy. Many marketing tricks for increasing sales are based on this principle.
Example: a potential customer of an online vinyl record store added the latest Rammstein album to their shopping cart, but never bought it. They are entered into the corresponding segment in Yandex Metrica. Soon they are shown a retargeting ad, reminding them of their unfinished purchase and urging them to enjoy the sound of their favorite band in the highest quality.