Bee’s Wrap Unique Selling Proposition (USP) on the About Us page

[Shakil1984]

The name of the company, “Bee’s Wrap,” already denotes natural, healthy products, and their USP reinforces the environmental benefits of using their wrap.

Thus, they’re able to position themselves as solving a problem that no one likes—plastic pollution—differentiating themselves from their competition.

2. FedEx: “When it absolutely, positively has to be there overnight”
FedEx used this strong unique selling proposition between 1978 and 1983. And it’s been taught in business schools ever since.

The whole point of FedEx is getting thailand consumer email list packages from one place to another, quickly and reliably. They state this clearly in their USP.

The repetition “…absolutely, positively…” subtly draws attention to the fact that FedEx knows the importance of overnight shipping for their customers. And they promise to deliver.

Check out this hilarious FedEx ad from 1983, which shows how they were able to build an entire marketing strategy around a great USP:


3. Hiut Denim Co.: “Do one thing well”
It’s tough to create a USP if you’re a denim manufacturer, because your competitors’ products likely look very similar to yours.

Hiut Denim Co. used an interesting tactic to concoct a winning USP: they simply boasted that they make jeans…nothing else. This statement sews the idea that if a company is devoted to just one task, they can master it.