As obvious as it may seem, renowned companies in the market make mistakes like the one mentioned above by not thinking about marketing in a strategic and comprehensive way.
At this point, I'm going to invite you to stop and reflect for a minute on your business's marketing, ask yourself:
Is your pricing strategy in line with the value of your product?
Thinking strategically about your company's marketing is one of the most email list important activities for a business owner, especially for small and medium-sized businesses.
Finally, answering the initial question (what is marketing?), one conclusion that can be drawn is the following:
Marketing is not about tricks or deception, but rather a process of satisfying needs, desires, and wants.
If you've read this far, I hope you've been inspired to take decisive action regarding your business's marketing.
Nine years ago, before becoming an entrepreneur, Tetê Castanha was a successful tax lawyer who suffered from depression after repeated attempts to conceive.
In her quest to overcome her depression, she decided to follow a friend's recommendation and focus her attention on a new career. It was then that she enrolled in a course to learn how to make arrangements.
Investing in a new business brought clarity to Tete and led her to work on her emotional management, focusing on the new venture, observing what people were looking for and why they were interested in flowers. This uniqueness made her a celebrity favorite, currently serving Sabrina Sato, Tici Pinheiro, Simaria, Fabiana Justus, and others.
"Understanding that people have emotional ties to what they consume and always seeking the best for those who buy my floral arrangements has meant that over the years I have not only clients, but also friends who trust my work," she comments.
Using emotional development methods is more important than ever, says psychologist Franciane Péterle, as a 2022 study by the Hologic Global Women's Health Index, focused on women's health, assessed 127,000 women and men in 122 countries. While the global situation is dire post-pandemic, it's a state of alert for women.
What promotion and sales strategies should you adopt?
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