Email Marketing and Permission Marketing

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Email marketing is nothing more than what we used to know as direct marketing. However, email marketing has become a digital marketing strategy tool , and it's important to consider several aspects before sending it.

There are 3 subtypes of email marketing:

Direct Mail – Promotional emails to acquire new customers or promote a new purchase;
Newsletters – Emails to establish a loyalty relationship;
Ad Serving – Placing marketing or advertising messages in emails sent by others.
Email marketing has two major advantages compared to c level executive list other digital marketing strategy techniques or tools. First, it's cost-effective. Sending one email is cheaper than advertising on Google or Facebook.

Another advantage is directionality. By sending email marketing, we can know exactly who we're targeting, unlike creating a website or landing page.